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What happens at EOFY?

By the time EOFY arrives, the market becomes much more price driven. Many buyers are actively searching for deals, particularly on new vehicles, as dealerships push hard to clear stock before June 30.

This shift in buyer behaviour can make it harder to sell a car at a strong price. Shoppers tend to compare more options, negotiate harder and wait for discounts before committing. With dealerships running aggressive EOFY promotions, many buyers may even opt for a discounted new car instead of a used one.

For sellers, this often means longer selling times and more price negotiation, making EOFY a more challenging window compared with the stronger demand seen earlier in the year.

After EOFY: typically the hardest time to sell

For many sellers, July and August are the toughest months to sell a car. Buyer fatigue after the busy EOFY period often leads to lower enquiry volumes and slower responses, while overall market activity softens. With fewer active buyers and less urgency in the market, achieving a competitive sale price can be difficult.

If possible, avoiding late winter can put you in a stronger position to sell your car faster and for a better price.

Timing beyond the calendar

The best time to sell isn’t just about the month, it also comes down to your vehicle’s condition and lifecycle stage. Planning ahead can help you maximise your resale value and avoid unnecessary costs.

You may want to sell your car if:

• A major service is due
• Your rego is about to expire
• You’re approaching a significant kilometre milestone
• Repair or maintenance costs are stacking up

By selling before a large expense hits, you can get the most value from your car and avoid sinking extra money into something you’re ready to move on from.

The hidden costs of selling privately

Many Aussies think they’ll get more money by selling a car privately, and while this can sometimes be true, the reality is that private sales often come with hidden costs and extra effort.

On average, it takes around 40 days to sell a car privately*. During that time, you’ll also spend money on things like listing fees, registration, and detailing, while juggling tyre-kickers, no-shows, negotiation stress, and safety concerns when meeting strangers.

When you add it all up, the “higher price” of a private sale often doesn’t stack up. If you value your time, convenience, and certainty, using a streamlined selling process like Carma’s can be the smarter way to sell a car and get a fair price without the hassle.

Want to learn more about the benefits of selling your car to a dealer instead of privately? Check out our full guide.

How to get the best price when selling your car

The most important factor after timing is a full service history. Cars with complete and documented maintenance records typically sell for more, as buyers want confidence that the vehicle has been well cared for. If you’re planning to sell soon, scheduling your next service strategically can make your listing more attractive and help secure serious buyers.

It’s also important to understand fair wear and tear versus actual damage. Normal wear, like small stone chips or tyre wear, is expected, while dents, deep scratches, or mechanical issues are considered damage. Deciding whether to repair depends on the quality and cost of the work, with low-quality or cheap repairs actually reducing buyer confidence and potentially negatively impacting your final sale price. Often, being transparent about your car’s condition and pricing it competitively will attract serious buyers and deliver better results than over-investing in cosmetic work.

By keeping your car well maintained and being transparent about its condition, selling becomes easier and more straightforward.

So, when is the best time to sell your car in Australia?

The best time to sell a car in Australia depends on both the season and your vehicle’s condition. For most sellers, Jan to Feb offers the strongest demand, with March to early April softening slightly. June to July (EOFY) can be more competitive, and late July to August is typically the toughest time to sell.

By combining the right timing with a well-maintained car and a streamlined selling process, you maximise your chances of a smooth sale at a strong price. Even planning a few months ahead can make a meaningful difference to both your sale outcome and overall experience.

Ready to see what your car is worth today? Get a fast, free online valuation with Carma and sell your car the easy way, without the risks.